“It’s about people,” they say, before they make it about the brand.The new Frito-Lay “It’s about people” commercial starts with facts and empathy. It sets a tone that we all yearn for in this moment. We need hope and faith in each other right now — a commitment to do right by one another. And we need everyone.… Continue reading Frito-Lay Goes For The Bold. And Nearly Gets It.
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