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Frito-Lay Goes For The Bold. And Nearly Gets It.
“It’s about people,” they say, before they make it about the brand. The new Frito-Lay “It’s about people” commercial starts with facts and empathy. It sets a tone that we all yearn for in this moment. We need hope and faith in each other right now — a commitment to do right by one another. And we need… Continue reading Frito-Lay Goes For The Bold. And Nearly Gets It.
Advertising is Not Murder
We have learned to think of advertising as invasive and distracting. As much as possible, advertisers are trying to keep it from feeling that way.