We have learned to think of advertising as invasive and distracting. As much as possible, advertisers are trying to keep it from feeling that way.
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My Client Invented a Term. I Said They Couldn’t Use It
New terms and names are part of product discovery and creation, but they don’t have a place in your SEO strategy.
My $20 Side Quest and the Power of Yes
On a recent Tuesday evening I was standing at the bus stop in downtown Cincinnati, waiting for the 21. A man approached, asking me and others in line for bus fare. I had no intention of giving him money. I felt immediately guilty, but I am armored against these requests. Many people ask for bus… Continue reading My $20 Side Quest and the Power of Yes
Why a Writer Hired Me, a Freelance Writer, to Write
Jack M. Jose explains in detail why a writer hired him to help her with a cover letter for a writing job. We know why people who struggle to write hire writers, but why do writers do it?