Tag: copywriting
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Frito-Lay Goes For The Bold. And Nearly Gets It.
“It’s about people,” they say, before they make it about the brand. The new Frito-Lay “It’s about people” commercial starts with facts and empathy. It sets a tone that we all yearn for in this moment. We need hope and faith in each other right now — a commitment to do right by one another. And we need…
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My Client Invented a Term. I Said They Couldn’t Use It
New terms and names are part of product discovery and creation, but they don’t have a place in your SEO strategy.