Tag: Cincinnati copywriter
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Frito-Lay Goes For The Bold. And Nearly Gets It.
“It’s about people,” they say, before they make it about the brand. The new Frito-Lay “It’s about people” commercial starts with facts and empathy. It sets a tone that we all yearn for in this moment. We need hope and faith in each other right now — a commitment to do right by one another. And we need…
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Advertising is Not Murder
We have learned to think of advertising as invasive and distracting. As much as possible, advertisers are trying to keep it from feeling that way.
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Why a Writer Hired Me, a Freelance Writer, to Write
Jack M. Jose explains in detail why a writer hired him to help her with a cover letter for a writing job. We know why people who struggle to write hire writers, but why do writers do it?